Corporate Branding NOTES
Rebrand a 90+ year old companyClient: the krusteaz company
What they do: dry mix manufacturing + CPG WHY: RE-CONNECT WITH CUSTOMERS
What they do: dry mix manufacturing + CPG WHY: RE-CONNECT WITH CUSTOMERS
My RoleI worked with Krusteaz Company Team to bring their fresh brand to life by identifying distinctive visual assets tied back to the company brand and legacy. I independently designed numerous deliverables to support and rollout the brand company wide. While establishing assets, I also established primary and secondary color pallettes by looking into the history of the company and the popular colors during the company’s year of origin.
Brand Book
The company websiteOnce the re-brand was set in motion, building the corporate website was a top priority. I worked with the Creative Director and freelance coder to design the front-end website, including content, layout and site functionality.
See live final site:
www.thekrusteazcompany.com
See live final site:
www.thekrusteazcompany.com
PRINT + Digital AdvertismentsThe Krusteaz Company has multiple locations across the nation that required advertisment support in their local communites.
Job Fair Toolkit
results & impact
Defining new brand assets clarified what the company was—and wasn’t—bringing alignment to its look, feel, and messaging. While the impact is difficult to quantify, the cultural shift and alignment proved invaluable.
Learnings & key take-aways
Rebranding a 90-year-old company revealed how deeply brand impacts daily operations and culture. The process forced the company to reflect on what it wanted, what was missing, and how to improve—resulting in greater efficiency, clearer roles, and a stronger employee experience.