EMPLOYEE PHOTOSHOOT NOTES

Employee photoshoot for manufacturing company
Client: The Krusteaz Company What they do: Dry food manufacturing + Consumer Product Goods 
Why: company wide REBRAND + hiring initiative campaign

Photographer: Amos Morgan

PROJECT SUMMARY
On the heels of a rebrand, there was a company wide hiring initiative at The Krusteaz Company (KCO). To sufficiently market the hiring initiative, KCO requested an employee photoshoot at various locations to create on-brand assets. I worked with the Creative Director, Project Manager, Photographer (Amos Morgan) and Talent Stylists to achieve consistent on-brand photo assets of their employees across various locations.

Final Image Examples

Examples of employee photos in USE


personal InsightsEmployee photoshoots are my favorite to art direct because they reveal the people behind the brand. Photographing individuals in their work environment allows personalities to surface naturally, offering insight into how each person contributes to the company’s culture and collective identity.

Results
We achieved the primary goal of the photoshoot, retaining over 50 images for use in the company brand library and utilizing those images for real-life marketing, as seen in the above photos being leveraged to this day. 


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