LIFESTYLE PHOTOSHoot NOTES
Lifestyle photoshoot for pet medical insurance company
Client: TRUPANION
What they do: MEDICAL INSURANCE FOR PETS WHY: CREATE company owned assets for MARKETING + brandingMy Role, pre-production work + on set
Trupanion aimed to expand its collection of on-brand photography. As Art Director, my goal was to ensure the shoot delivered original imagery that reflected the brand and could be used to build company assets.
I specifically WORKED ONStyle mood boarding • On-set directing • Color swatches • Shot lists • Budget • PROPS • Sizing TemplatesPhotographer • Set Direction Team • Technical Lighting Team • Staging Team
Final Image Examples
Key Features & Solutions
> On-brand color proping > POV Lifestyle Story Lense > Deliberate Model Selection & Storyline
Examples of photos in materials
Facebook Story post
FACEBOOK HEADER IMAGE
INSTAGRAM POST
‘20 ANNUAL REPORT
Results & Impact
As a result of the photoshoot, Trupanion selected 150 images from the 3-Day Photoshoot, additionally developing gifs and video b-roll for motion department assets and videography campaigns.
Key Learnings & Take AwaysThe most important work happens up-front before a photoshoot. Identifying the business reasons for the photoshoot helped inform the who, what, when, where and why of the individual shots to support the future of the business.
Key Learnings & Take AwaysThe most important work happens up-front before a photoshoot. Identifying the business reasons for the photoshoot helped inform the who, what, when, where and why of the individual shots to support the future of the business.