PACKAGING notes

Disposable Vape packaging Client: Clarity Farm
What they do: Washington Cannabis Farm + Distributor  
WHY: repackage to lower printing costs.
Trap sealS before repackage

MY ROLEUpdating the packaging from a trap seal to a mylar bag to save costs brought up multiple issues to solve. I worked as the Art Director and Graphic Designer with the Clarity Farms Team to deliver the final nine packages with solutions for each challenge presented. 
> Creative Strategy Development + Design Execution
> Timeline, Scheduling + Milestones
> Pre-flight + Press CheckProcess & Approach
We proposed to build a high resolution rendering of the hardware in Adobe Photoshop that would act as a replacement for a real image.

ChallengesI had to solve for content restraints due to the height shrinking by several inches. Utilizing the back-of-pack space and altering sizes of brand specific imagery, I was able to fit all regulatory content and product image at 100% scale to insure customer satisfaction and overall trust in the product.

Photoshop rendering with branding applied

Key Features & Solutions> 100% Visual Hardware  > Content Regulation  > Consistent Brand System

BEFORE
AFTER


Results & Impact -Within 6 months of release product sales increased by 15%, contributing to the best sales quarter in company history.
-The client reported positive consumer feedback mentioning look, feel, and layout .
Learnings & TakeawaysThis project reinforced the importance of designing for form and function, and how making small notes and edits to existing products can lead to lower costs and increased revenue.

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