PET Calendar notes
Client: Trupanion
What they do: Medical Insurance for Cats & Dogs
WHY: to increase enrollment activity via a refer-a-friend platform.
Process & ApproachAfter building mood boards for the overall campaign, we choose a direction. I built out printed mock-ups, worked with DCGONE (print house) to determine budget, material, and final delivery.
The Challenges
- Two-panel design
- Budget constraints
- Print + digital assets
- Image + Illustration pairing
- Two-panel design
- Budget constraints
- Print + digital assets
- Image + Illustration pairing
MY ROLE IN THE PROJECT
- Brand Strategy
- Print & Digital Marketing
- Art Direction
- Iconography + Symbiotics
- Illustration
- Print Production + Management
- Print & Digital Marketing
- Art Direction
- Iconography + Symbiotics
- Illustration
- Print Production + Management
SOCIAL MEDIA EXAMPLES
Key Features & Solutions• Modular Custom Display • Large Featured Images • Consistent Print • Digital Brand System
My favorite part...
Every month illustration has symbiotic “easter eggs” incorporated into the illustrations to inform and support the national holiday events.
RESULTS & impacT
- New customer enrollment
- Positive feedback from members on calendar quality
- Positive feedback from members on calendar quality
Learnings & TakeawaysThe power of social media and targeted marketing can really make or break a campaign that requires individual participation.